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Admissions

Courses

UG Programme
B.B.A. (Specialization in Business Analytics)


Eligibility: 50% aggregate in PU/+2 in any discipline or its equivalent or 3-year Polytechnic Diploma

Programme Duration: 3 years (6 Semesters)

Course Overview

BBA in Business Analytics: Navigating the Data-Driven Business Landscape

Dive into the world of data-driven decision-making with our Bachelor of Business Administration (BBA) specializing in Business Analytics. This cutting-edge program is tailored for individuals eager to bridge the gap between business and technology, offering a unique blend of business acumen and analytical expertise.

Program Highlights

  • Comprehensive Curriculum: Delve into courses designed to furnish you with the skills to analyze data, interpret insights, and apply them strategically to solve business challenges. From statistics and data visualization to predictive modeling and machine learning, our curriculum covers all bases.
  • Industry-Relevant Skills: Our program focuses on the practical application of business analytics tools and techniques. Learn to work with leading analytics software and platforms to make informed decisions and drive business success.
  • Experiential Learning: Engage in real-world projects, case studies, and internships with industry partners. This hands-on approach ensures you're not just learning theories but applying them to actual business problems.
  • Career Prospects: Graduates are poised for success in a variety of roles, including data analyst, business intelligence analyst, marketing analyst, and more. With the growing importance of data across industries, your skills will be in high demand.
  • Embark on a journey where numbers meet strategy, and become a coveted asset in the landscape of modern business.

Amrita Advantage

  • Learner centric
  • Value based education
  • Latest industry oriented updated curriculum
  • Excellent placement record
  • World class infrastructure
  • Affordable fees
  • Scholarship - Academic and Merit
  • Separate Hostel Facility for boys and girls

Language I

2 Credits

English I

2 Credits

Financial Accounting

4 Credits

Principles of Management

3 Credits

Business Skill using PC Lab

2 Credits

Economics for Decision Making

3 Credits

Mathematics for Business

3 Credits

Foundations of Indian Heritage

2 Credits

Mastery Over Mind

2 Credits

Language II

2 Credits

English II

2 Credits

Introduction to Marketing Management

4 Credits

Business and Organization Systems

3 Credits

Banking and Insurance

3 Credits

Business Statistics and Operations Research

4 Credits

Glimpses of Glorious India

2 Credits

Data Analysis using Excel Lab

2 Credits

I AM TECH

P / F

Organisational Behaviour

3 Credits

Production and Operations Management

3 Credits

Mercantile Laws

4 Credits

Human Resources Management

4 Credits

Elective 1

3 Credits

Accounting Package - Tally Lab

2 Credits

Life Skills I

2 Credits

Amrita Value Programme I

1 Credit

Open Elective I

3 Credits

Amrita Value Programme II

1 Credit

Life Skills II

2 Credits

Fundamentals of Costing

4 Credits

Environmental Science and Sustainability

4 Credits

Open elective */ Live-in Lab

3 Credits

Financial Management

4 Credits

Income Tax Law and Practice

4 Credits

Elective 2

3 Credits

Life skills III

2 Credits

Management Information System

4 Credits

Introduction to Research Project

3 Credits

Consumer Behavior

4 Credits

Elective 3

3 Credits

Management Accounting

4 Credits

Open Elective - III

3 Credits

Principles of International Business

4 Credits

Introduction to Strategic Management

3 Credits

Entrepreneurship Development

4 Credits

Elective 4

3 Credits

Elective 5

3 Credits

Internship

4 Credits

*Curriculum is due for revision, subject to approval from academic council.

Electives

Discipline Specific Electives: Business Analytics
  • Foundations of Business Analytics
  • Data Visualisation Tools -Power BI and Tableau
  • Foundations of Machine Learning Tools
  • Data Mining
  • Python for Managers
  • Text Analytics
  • Big Data Analytics
  • R Programming

  • International E-Commerce
  • Introduction to E-Commerce Logistics
  • MIS for E-commerce
  • Packaging for E-Commerce
  • Principles of Cataloguing
  • Regulatory Environment of E-Commerce
  • Transporation for E-Commerce

STREAM-3 "DIGITAL MARKETING”
  • Advertising and Sales Promotion
  • Consumer Behaviour and Market Research
  • Digital Media Laws
  • Digital Services Marketing
  • E-Commerce and Enterprise Resource Planning
  • Introduction to Digital Marketing
  • Social Media Marketing
  • Web Tech and E-Commerce
STREAM- 4 "GENERAL"
  • Communication for Managers
  • Export and Import Mangement
  • Hospital Management
  • Introduction to Business Analytics
  • Introduction to Organisational Behaviour
  • Introduction to Retail Management
  • Sustainable Business Administration
  • Total Quality Management
  • Travel and Toursism Management

STREAM- 5 "FINANCE”
  • Corporate Finance
  • Entrepreneurial Finance
  • Forensic Accounting and Fraud Management
  • Introduction to International Finance
  • Investment Management
  • Personal Financial Planning
  • Project Finance
  • Public Finance

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.


# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.

Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Fee Structure for 2024 - 25 (for new admissions)

Academic Fee Karnataka Quota Fee Non-Karnataka Quota Fee
Tuition Fee (Yearly) Rs. 1,00,000 Rs. 1,20,000
Caution Deposit (One time) Rs. 4,000 Rs. 4,000
Total Rs. 1,04,000 Rs. 1,24,000


Additional School Fee Amount
Examination fee (Rs.1800/sem) Rs. 3,600
One-time Convocation Fee to be paid in the final year of the Degree Program Rs. 3,500


Hostel Fee Amount
Caution Deposit (One Time) Rs. 4,000
Hostel Fee (Yearly) Rs. 36,000
Mess Fee (Yearly) Rs. 39,000
Total Rs. 79,000

Refund policy

* GST will be applicable on Admission withdrawals
* No refund of hostel fee
* Above fee DOES NOT include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.

Included in the Fee

1. Two sets of Uniform for All UG Students
2. Blazer set for BBA, B.Com. programme students
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