Courses

UG Programme
B.Sc. (Honours) Visual Communication with Minor in Artificial Intelligence


Eligibility: 10+2 or equivalent in any stream with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.

Programme Duration: 4 Years- 8 Semester
Aligned with NEP-2020 with multiple exits & entries
Exit Option after 3 years

Course Overview

Discover Your Path in Visual Communication with a Twist of AI

Introducing the B.Sc. (Honours) in Visual Communication with a Minor in Artificial Intelligence: A First-of-Its-Kind Program Designed to Elevate Your Career in the Digital Era.

In an age where digital media and technology rapidly redefine the way we communicate, there stands a program exclusively designed to navigate and lead this transformation. Our B.Sc. (Honours) in Visual Communication, coupled with a minor in Artificial Intelligence, is a groundbreaking 4-year journey meticulously aligned with the visionary National Education Policy (NEP) 2020. This unique educational pathway not only enhances your creative and technical skills but also integrates AI into your toolkit, setting you apart in the dynamic digital landscape.

A Curriculum Designed for Innovation and Impact

Our program offers a rich, diverse curriculum that bridges the gap between traditional visual communication techniques and the futuristic applications of artificial intelligence. Here's a glimpse into what you'll explore:

  • Core Foundations: Master the essentials with courses in Information and Computer Technology, Photography, and Graphic Designing.
  • Digital Production Excellence: Dive deep into Broadcasting, Digital Audio-Video Production, Digital Illustration and Design, and Web Design and Development.
  • AI Integration: Be at the forefront of innovation with specialized courses in AI and Media, Machine Learning for Media, and Generative AI in Media Production.
  • Professional Skills Development: Sharpen your skills in Advertising and Brand Communication, UI/UX Design, Film Editing, Public Relations and Corporate Communication.
  • Creative and Digital Mastery: Venture into the realms of 2D Animation Production, AI in Media Production, Digital Media Marketing Practice, Interactive Media and AI.
  • Industry Preparedness: Prepare for the real world with insights into Media Management & Operations and more.

Why Our Program Stands Out

  • Exclusive Specialization in AI: The only media program that incorporates AI, preparing you for the next wave of digital evolution.
  • Aligned with NEP-2020: Offers flexible entry and exit points, adapting to your personal and professional growth.
  • Comprehensive and Diverse: From the basics of visual communication to the complexities of AI, our curriculum covers it all.
  • Real-World Readiness: Practical projects, internships, and a curriculum designed to meet industry standards ensure you're job-ready upon graduation.

Your Pathway to a Future-Proof Career

Graduates are poised for success in a variety of roles within the media, digital arts, technology sectors, and beyond. With a unique skill set that combines creativity with cutting-edge AI knowledge, you'll be well-equipped to navigate the future of visual communication and digital technology.

Begin Your Journey Today

Embrace the opportunity to stand out in the ever-evolving field of digital communication and technology. Enroll in our B.Sc. (Honours) in Visual Communication with a Minor in Artificial Intelligence, and propel your career to new heights.

SPECIAL LEARNING BENEFITS

  • Project-Based Learning: Gain hands-on experience through projects that reflect current industry standards, ensuring you are job-ready upon graduation.
  • Advanced Facilities: Benefit from learning in an environment equipped with cutting-edge technology, supporting your creative and technical growth.
  • Industry Experts: Learn from seasoned professionals and academics who bring real-world insights and foresight into the classroom.
  • Global and Ethical Perspective: Our curriculum is designed not just to teach skills, but to cultivate a global outlook and ethical understanding of your role as a media professional in the AI era.

Amrita Advantage

  • Learner centric
  • Value based education
  • Latest industry oriented updated curriculum
  • Excellent placement record
  • World class infrastructure
  • Affordable fees
  • Scholarship - Academic and Merit
  • Separate Hostel Facility for boys and girls

Communicative English

3 Credits

Language Paper I

2 Credits

Communication - Theories and Models

3 Credits

Information and Computer Technology

3 Credits

Photography and Photo Journalism

3 Credits

Graphic Designing Practice

4 Credits

Photography Practice

2 Credits

Foundations of Indian Heritage

2 Credits

Introduction to Artificial Intelligence

2 Credits

Mastery Over Mind (MAOM)

2 Credits

Professional Communication

2 Credits

Language Paper II

2 Credits

Writing for Print Media

4 Credits

Digital Audio-Video Production

4 Credits

Digital Illustration and Design Practice Lab

3 Credits

Digital Audio-Video Production Lab

4 Credits

AI and Media

4 Credits

Glimpses of Glorius India

2 Credits

Life Skills I

2 Credits

Broadcast Journalism

3 Credits

Broadcast Journalism Practice

3 Credits

Web Design and Development Practice

4 Credits

Machine Learning for Media

4 Credits

Principles of Advertising and Brand Communication

3 Credits

Social Psychology

3 Credits

Current Affairs & Analysis I

2 Credits

Amrita Value Programme I

1 Credit

Life Skills II

2 Credits

Film Studies and Analysis

4 Credits

Elective A

3 Credits

Generative AI in media production

4 Credits

UI/UX Design

3 Credits

UI/UX Design Lab

3 Credits

Environmental Science and Sustainability

4 Credits

Current Affairs & Analysis II

2 Credits

Amrita Value Programme II

1 Credit

Public Relations and Corporate Communication

3 Credits

Elective B

3 Credits

Open Elective I / Live-in-Lab*

3 Credits

AI in Media Production Lab I

4 Credits

Life Skills III

2 Credits

2D Animation Production Lab

3 Credits

Film Direction and Screenplay Writing Practice

3 Credits

Policy, Practice and Ethics: Media Case Studies

3 Credits

Elective C

3 Credits

AI in Media Production Lab II

4 Credits

AI & the Law

4 Credits

Film Editing Techniques & Practices

3 Credits

Digital Media Marketing Practice

3 Credits

Internship

2 Credits
After completing three years, exit students will be awarded a UG Degree – ‘B.Sc in Visual Communication with a minor in AI’

Research Methodology

3 Credits

Generative AI projects Lab

4 Credits

Media Management & Operations

3 Credits

Elective D

3 Credits

Interactive Media and AI

3 Credits

Lab Journal Production

3 Credits

Public Relations & Corporate Communication Campaign

3 Credits

Internship

2 Credits

Portfolio Presentation

6 Credits

Capstone Project in Visual Communication & AI

10 Credits
After completing four years, students will be awarded a 'B.Sc. in Visual Communication (Honours) with a minor in AI'

*Curriculum is due for revision, subject to approval from academic council.

Electives

ELECTIVE A (any one)
  • Data Journalism
  • Integrated marketing Communication
  • Screenplay writing for video production
  • Development Communication


ELECTIVE B (any one)
  • Introduction to Typography
  • Environmental Journalism
  • Media & Gender Studies
  • Visualization Techniques for film Making
  • Event Management
ELECTIVE C (any one)
  • Advanced Photography Lab (Lighting techniques)
  • Copy Writing for Advertising Practice
  • Development-Communicational-Video Production Lab
  • Technical and Professional Writing for Media Practice


ELECTIVE D (any one)
  • Art Direction for Advertising Practice
  • Film Appreciation and Analysis Lab
  • Niche Journalism Practice
  • Titling & VFX Lab

* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.


# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.


Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Fee Structure for 2024 - 25 (for new admissions)

Academic Fee Karnataka Quota Fee Non-Karnataka Quota Fee
Tuition Fee (Yearly) Rs. 90,000 Rs. 98,000
Caution Deposit (One time) Rs. 4,000 Rs. 4,000
Total Rs. 94,000 Rs. 1,02,000


Additional School Fee Amount
Examination fee (Rs.1800/sem) Rs. 3,600
One-time Convocation Fee to be paid in the final year of the Degree Program Rs. 3,500


Hostel Fee Amount
Caution Deposit (One Time) Rs. 4,000
Hostel Fee (Yearly) Rs. 36,000
Mess Fee (Yearly) Rs. 39,000
Total Rs. 79,000

Refund policy

* GST will be applicable on Admission withdrawals
* No refund of hostel fee
* Above fee DOES NOT include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.


Included in the Fee

1. Two sets of Uniform for All UG Students
2. Blazer set for BBA, B.Com. programme students

Admission 2024 Open