Courses

Integrated Programme
Integrated B.Sc. - M.Sc. in Visual Communication
Specialization in Digital Film Making & Media Production

Specialization in Animation & Design


Eligibility: 10+2 or equivalent in any stream with an aggregate minimum of 50% marks from CBSE /State Board/ICSE.

Programme Duration: 5 Years- 10 Semesters
Exit option is available after three years

Course Overview

Embark on a Creative Odyssey with Our Integrated M.Sc. in Visual Communication!

Dive Deep into the World of Media with Specializations in Digital Film Making & Media Production or Animation & Design.

Welcome to our Integrated M.Sc. in Visual Communication, a meticulously designed five-year journey that melds the foundational principles of visual media with advanced specializations. This program is tailored for aspiring professionals eager to carve out a niche in the dynamic realms of digital filmmaking, media production, animation, and design.

A Journey of Discovery and Mastery

Our program is structured to foster growth, innovation, and expertise over ten semesters. Here’s what makes this journey unique:

  • Foundation Years (Years 1-3): Immerse yourself in the diverse spectrum of visual media, exploring Advertising, Broadcast and Print Journalism, Photography, Videography, Film Studies, Screen Writing, and much more. This phase is designed to build a robust foundation and broad understanding of visual communication.
  • Specialization Years (Years 4-5): Choose your path and specialize in either Digital Film Making & Media Production or Animation & Design. This period is dedicated to deep dives into your chosen field, equipping you with the skills and knowledge to stand out in the industry.
  • Flexible Pathways: With an exit option available after three years, students have the flexibility to graduate with a BSc in Visual Communication if they choose to step into the professional world earlier.

Curriculum That Bridges Theory and Practice

Our comprehensive curriculum encompasses a wide array of subjects designed to nurture creativity, technical prowess, and professional acumen:

  • Media Production & Design: From the intricacies of Advertising and Journalism to the creative processes behind Photography, Videography, and Graphic/Web Designing.
  • Film & Animation: Delve into Film Studies, Audio-Video Productions, 2D/3D Animation, Motion Graphics & VFX, and even Stop Motion Animation.
  • Skill Development: Enhance your abilities in Screen Writing, Documentary Filmmaking, Anchoring, Event Management, and Online Promotion.
  • Artistic Foundations: Hone your artistic skills with courses in Anatomy Study and Sketching, crucial for those specializing in Animation and Design.

Why Choose Our Integrated M.Sc. in Visual Communication?

  • Industry-Relevant Education: Our curriculum is crafted to meet the evolving needs of the industry, ensuring you are job-ready upon graduation.
  • Expert Faculty and State-of-the-Art Facilities: Learn from leading professionals and utilize cutting-edge technology and studios.
  • Real-World Experience: Through internships, live projects, and workshops, gain hands-on experience that will set you apart in the job market.
  • Flexibility and Choice: With options to specialize or exit early, tailor your educational journey to your career aspirations.

Your Future in Visual Communication Starts Here

Whether you’re drawn to the storytelling power of digital filmmaking or the creative potential of animation and design, our Integrated M.Sc. in Visual Communication offers a path to excellence.
Join us to turn your passion into a profession and make a lasting impact in the world of media and visual arts.

Amrita Advantage

  • Learner centric
  • Value based education
  • Latest industry oriented updated curriculum
  • Excellent placement record
  • World class infrastructure
  • Affordable fees
  • Scholarship - Academic and Merit
  • Separate Hostel Facility for boys and girls

Cultural Education I

2 Credits

Communicative English

3 Credits

Language I

2 Credits

Introduction to Communication

3 Credits

Introduction to Multi-Media & Graphics

3 Credits

Introduction to Visual Arts

3 Credits

Photography and Photo Journalism

3 Credits

Digital Imaging Lab.

2 Credits

Photography Lab

2 Credits

Cultural Education II

2 Credits

Professional Communication

3 Credits

Language II

2 Credits

Anchoring and Media Presentation Skills Lab.

2 Credits

Print Journalism

3 Credits

Script Writing Practice

2 Credits

Environmental Science and Sustainability

3 Credits

Media Evolution

3 Credits

Digital Illustrations Lab.

2 Credits

Content Writing & Design-Practice

3 Credits

Amrita Value Programme I

1 Credit

Life Skills I

2 Credits

Digital Video Production

3 Credits

Drawing and Sketching Practice

3 Credits

Fundamentals of Advertising

3 Credits

Radio and Television Journalism

3 Credits

Web Publishing

3 Credits

Audio-Video Production Lab.

3 Credits

Web Publishing Lab.

2 Credits

Amrita Value Programme II

1 Credit

Life Skills II

2 Credits

Journalism in Digital Era

3 Credits

Event Management

3 Credits

Elective A

3 Credits

Elective B

3 Credits

Open Elective A*

3 Credits

Introduction to 2D Animation Practice

2 Credits

Advanced Video-Production Lab

2 Credits

Life skills III

2 Credits

Fundamentals of Media Management

3 Credits

Media Laws and Ethics

3 Credits

Elective C

3 Credits

Elective D

3 Credits

Online Promotion Practice

2 Credits

Advanced 2D Animation Practice

2 Credits

Live-in-Lab@/ Open Elective B*

3 Credits

Minor Project

4 Credits

Portfolio Presentation

6 Credits

Project I (UG Level)

10 Credits

Project (for Exit Option students)

8 Credits

Introduction to Communication Theories

3 Credits

Media Research Methods

3 Credits

Audio Visual Technology

3 Credits

Culture and Entertainment Media

3 Credits

Film Studies and Appreciation

3 Credits

Advanced Digital Imaging Lab.

2 Credits

Professional Photography Lab.

2 Credits

Audio - Video Production and Editing Lab.

3 Credits

Film Direction and Screenplay Writing Practice

3 Credits

Laws and Ethics for Media

3 Credits

Elective I

2 Credits

Writing for Media Practice

3 Credits

Documentary Film Making Practice

3 Credits

Television Programme Production Practice

3 Credits

Stop - Motion Film Making Practice

3 Credits

Advanced Digital Illustrations Lab.

2 Credits

Theories of Visual Analysis

3 Credits

Media Management and Economics

3 Credits

Art Direction for Film making Practice

2 Credits

Dramatic Performance for film making

2 Credits

Elective II

2 Credits

Digital Film Making Lab

2 Credits

Advertisement Production Lab.

2 Credits

Online Promotions Lab.

2 Credits

Open Elective / Live-n-Lab

2 Credits

Mini Project (in DFM)

3 Credits

Internship

P/F

Portfolio Presentation

4 Credits

Project (in DFM)

8 Credits

Introduction to Animation Film Making

2 Credits

Introduction to Communication Theories

3 Credits

Introduction to Visual Designing

2 Credits

Components of Visual Design Practice

2 Credits

Digital Film Making Practice

2 Credits

Media Research Methods

3 Credits

3D Modelling & Texturing lab

3 Credits

2D sketching and Animation lab

3 Credits

Photo Editing & Designing Lab

2 Credits

Photography and Lighting Practice

2 Credits

Introduction to UI UX Designing

2 Credits

Creative Advertising & Branding

2 Credits

Web Designing and Developing

2 Credits

Advanced 2d animation and E-learning Practice

3 Credits

3D Animation - Lighting & Rendering Practice

3 Credits

VFX lab

2 Credits

UI UX Designing Practice

2 Credits

Illustration & Designing Lab

2 Credits

Page Layout Designing Lab

2 Credits

Web Designing Practice

2 Credits

Introduction to Responsive Web Designing

2 Credits

Intellectual Property Rights for Media

2 Credits

Advanced 3D Animation - Rigging & Animation Practice

3 Credits

Motion Graphics Lab

2 Credits

Responsive Web Designing Lab

2 Credits

Elective A

2 Credits

Digital Marketing and Promotion Lab

2 Credits

Compositing & Colour Correction Lab

3 Credits

Live in Lab / Open Elective

2 Credits

Mini Project (in Animation & Design)

3 Credits

Comprehensive and Technical Viva Voce

4 Credits

Internship

P/F

Project ( in Animation & Design)

6 Credits

*Curriculum is due for revision, subject to approval from academic council.

Electives

UG ELECTIVES
ELECTIVE A
  • Fundamentals of Feature Writing
  • Introduction to Brand Management
  • Health Communication
  • Media & Gender Studies
  • Introduction to Screenplay writing


ELECTIVE B
  • Introduction to Typography
  • Public Relations & Corporate Communication
  • Science Communication
  • Environmental Journalism
  • Visualization Techniques for film Making


ELECTIVE C
  • Technical and Professional Writing for Media Practice
  • Copy Writing for Advertising Practice
  • Development-Communicational-Video Production Lab
  • Advanced Photography Lab


ELECTIVE D
  • Niche Journalism Practice
  • Art Direction for Advertising Lab
  • Titling & VFX Lab
  • Film Appreciation and Analysis Lab


PG ELECTIVES
DIGITAL FILM MAKING & MEDIA PRODUCTION STREAM
ELECTIVE I
  • Advanced Photography Lab.
  • Digital Compositing & Color Correction Lab
  • UI/UX Designing Practice


ELECTIVE II
  • Sound Designing & Mastering Practice
  • Introduction to 2D Animation Film Making Practice
  • Corporate Film Production Lab


ANIMATION & DESIGN STREAM
ELECTIVE A
  • Typography Practical
  • Packaging Practice Lab
  • Advertising Photography and Digital Design Practice



* Two Open Elective courses are to be taken by each student, one each in the 4th and the 5th semesters, from the list of Open Electives offered by the School.


# Students undertaking and registering for a Live-in-Lab project, can be exempted from registering for an Open Elective course in the fifth semester.


Electives listed above are only indicative. Actual Offering will depend on the number of students registering for the courses and availability of faculty.
School Administration reserves the right to modif y the subjects / curriculum / detailed syllabus as per the topical needs or changes in trends of the academic stream or industry requirements.
* One of the electives can be a Live-in-labs project done over a period of two semesters.

Fee Structure for 2024 - 25 (for new admissions)

Academic Fee Karnataka Quota Fee Non-Karnataka Quota Fee
Tuition Fee (Yearly) Rs. 94,000 Rs. 1,02,000
Caution Deposit (One time) Rs. 4,000 Rs. 4,000
Total Rs. 98,000 Rs. 1,06,000


Additional School Fee Amount
Examination fee (Rs.1800/sem) Rs. 3,600
One-time Convocation Fee to be paid in the final year of the Degree Program Rs. 3,500


Hostel Fee Amount
Caution Deposit (One Time) Rs. 4,000
Hostel Fee (Yearly) Rs. 36,000
Mess Fee (Yearly) Rs. 39,000
Total Rs. 79,000

Refund policy

* GST will be applicable on Admission withdrawals
* No refund of hostel fee
* Above fee DOES NOT include expenses for food, travel, accommodation for Field and Study Trips, participation in events and conferences, programmes / competitions, Internships, Portfolio Presentation and Printing booklet, Special Internship, Placement Trips, Projects / Dissertation, excursion, etc. subject to change whenever required.


Included in the Fee

1. Two sets of Uniform for All UG Students
2. Blazer set for BBA, B.Com. programme students

Admission 2024 Open